Planning service is the starting point for all engagements at Content 6. The service delivers a Content Plan packed with research and analysis that provides a critical foundation for the content marketing goals and objectives outlined in the discovery stage of the Content Plan development process.
A team will be assigned to your account, including Content Strategist, Editor, SEO Specialist, and Engineer. Your assigned team will follow a proven research methodology in developing a strategic and holistic Content Plan tailored to your business and marketing objectives. An initial kickoff meeting and online questionnaire define the focus for planning, audits, research and goals for the service. All plans will be presented to you for review and approval.
SEO research includes competitive analysis, keyword research and filtering, performance analysis, and targeted keyword silo development. SEO research offers insight to the current performance of your website in search engines and defines the strategy to improve listing positions, increase traffic and capture organic market share. The main focus of the SEO research is to identify keyword silos for content creation, optimization and performance goals. Keyword silos and research are loaded into WordVision, the performance tracking and analysis software included in the service. Existing SEO researched developed by Client may be presented for consideration and review, with any research time saved re-allocated to other aspects of the planning process.
Content plan development includes a quantitative and qualitative audit and analysis of content assets on your website and competitor websites with conclusive recommendations on how to improve content quantity, quality and publishing frequency to capture market share. Style guide development is also provided in the service and includes relevant recommendations around branding and messaging strategy, style, voice and tone recommendations, topic guidelines, engagement suggestions, linking recommendations, SEO guidelines, and more. Editorial calendars are created for next-stage content creation efforts are also included in the final Content Plan delivered for Client feedback and approval.
You get the answers you need to the most important content marketing questions:
A team of content strategists is assigned to your account. They follow our process to achieve your performance goals.
Our planning service is priced separately as a standalone service, customized for each client and business challenges and goals. Below are three different planning service estimates that vary with website size, competitive landscape, research requirements and performance goals.
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